Florida Shrimp:
"Wild and Wonderful!"
Program Overview
To help increase public awareness of the economic value of Florida's shrimp industry and the benefits of buying shrimp from Florida, the Florida Department of Agriculture and Consumer Services has launched the "WildFloridaShrimp.com!" program.
The following components are included in the multi-faceted outreach program:
- The "Ask for Shrimp from Florida" seal, for use in retail markets and restaurants across the state.
- Public service advertisements to air on radio and television.
- An advertising incentive program for retailers and restaurants that prominently places the "Ask for Shrimp from Florida" logo in ads.
- Media relations initiatives to educate consumers on the quality of Florida shrimp.
- Point-of-purchase materials including brochures, posters and static clings for distribution to retailers throughout the state.
- Partnerships with chefs including in-store demonstrations, television appearances and celebrity chef programs.
- Trade show and festival participation.
- Sponsorship of the "Ask for Shrimp from Florida" race car in the NASCAR ARCA circuit.
- An informational web site, www.WildFloridaShrimp.com, featuring delicious shrimp recipes and industry facts and statistics.
Contact:
Joanne McNeely, Bureau Chief
Florida Department of Agriculture and Consumer Services
Bureau of Seafood and Aquaculture Marketing
(850) 488-0163 or mcneelj@doacs.state.fl.us
